Amazon is one of my favorite companies. Not because they do everything I want, but because they are easy to use. Their site, although a little too daunting at first glance, is actually really easy to navigate and do things.
Today, I decided to use Amazon to sell an old digital camera. I could have used Ebay, but Amazon has some perks that I really like. They have a great reputation. I don’t have to deal with all the extras of Ebay, like purchasing a picture or not. It was simple. Within 5 minutes, my item was posted on their site. Whether or not it will sell, time will only tell.
Another wiz-bang-cool thing that happens during the signup process is you get a call from Amazon. As expected, it was automated, but they called me to verify who I am, and as soon as I typed in my verification code, the web page updated. Very cool.